BC3. Basque centre for climate change – Klima aldaketa ikergai

  1. Home
  2. Publications
  3. Working papers


BC3 Working Papers

BC3 Policy Briefings

Working papers also included in

Memory effect of appliance rebate programme: evidence from a lab experiment

Keywords: Energy Efficiency policies, Consumer decision-making, lab experiment, rebate programs.

Author(s): María del Mar Solà, Amaia de Ayala, Ibon Galarraga and Marta Escapa

Date: 2022-06-07

Issue: 2022-02

  Download this working paper (863 KB.)

This paper aims to check in a controlled environment for evidence of the memory effect found in Solà et al. (2021b). We considered different risk framings that could lead to different cognitive processes, and therefore different appliance purchasing decisions. The experiment was staged at the Bilbao Laboratory of Experimental Analysis (Bilbao-Labean) in March 2022 and 166 subjects took part, in 4 different sessions. This lab experiment included 3 different parts: (i) a risk-elicitation task to measure subject preferences; (ii) a role-playing exercise to check for evidence of the memory effect in the purchasing decision of a fridge; (iii) a post-experiment survey to control for differences in the choices of participants and explain their decisions as well as other personal factors (e.g. socio-demographic factors). The design of the experiment staged enables the factors that nudge consumers towards investing in EE to be explained. The results show that different characteristics such as age and social class may affect consumer decision-making. The older a participant is, the more likely they are to buy energy-efficient fridges and the less likely it is that RENOVE will have any effect. This could be because older people tend to have a higher economic status and could therefore invest more in EE. Social class has a negative impact on the memory effect but a positive impact on purchasing energy-efficient fridges. The decision criteria underlying the choices made in the lab experiment (e.g. energy consumption criteria, lifetime energy cost criteria, etc) were also significant.

<< Back to the WP list

We use cookies of our own and of third parties to improve our services and to be able to offer you, by means of web browsing analysis, the best options.
If you continue browsing, we assume that you agree to their use. For further information, please click here.